The Taylor Effect: Driving Economy and Fan Experience

Large-scale live music events have the unique ability to drive local economies, transform fan experiences, and leave a lasting cultural impact. Using The Eras Tour as a launching point, this panel will explore how major events shape the live music industry in Canada, from economic growth to community engagement. Featuring insights from industry leaders, we’ll discuss how these events benefit not only the fans but also local businesses, tourism, and the broader economy while highlighting the enduring power of live music to bring people together.