×Pick Up Conference + Music Passes at Hotel X Toronto May 5 from 4:00PM to 8:00PM and May 6–9 from 8:00AM to 8:00PM
Meet Anita, a seasoned business development professional with 25+ years of expertise in British Columbia's events industry. As Director of Business Development and Event Sales at BC Place, Anita prides herself on redefining the stadium experience. Her innovative approach has transformed BC Place into a true multi-purpose building, as she challenges clients to envision the space in unique ways to create unforgettable events. Through her forward-thinking methods, BC Place has welcomed record-breaking concerts, Vancouver's largest holiday dinner, a 6,000-person convocation, an intimate retirement celebration honouring Christine Sinclair, and the first-ever concert on the roof, which streamed live to hundreds of thousands of fans. Anita’s journey through the events industry has been multifaceted, spanning from hands-on execution to strategic planning across an array of events including conventions, conferences, trade shows, film productions, sports events, and special occasions. She has worked alongside iconic events in British Columbia, including CFL Grey Cup Festivals, Taylor Swift’s The Eras Tour, NCAA basketball championships, and numerous high-profile occasions that have positioned PavCo as a global leader. With operational expertise, veteran sales acumen, and a relentless commitment to service excellence, Anita and her team are driving BC Place towards international acclaim as Canada’s premier home for events.
