The Smart Ticket: Data, Demand & the Next Era of Live

In an era where data drives discovery and fan experience is everything, ticketing is no longer just about selling seats — it's a central pillar of the live entertainment economy. This panel brings together leaders across live events, tech, and audience engagement to explore how innovation is reshaping the entire ticketing landscape. From dynamic pricing and fraud prevention to fan insights, personalized marketing, and real-time analytics, we’ll examine the tools and trends that are redefining how tickets are bought, sold, and experienced. Whether you're building platforms, programming tours, or designing fan journeys, this conversation will unpack what’s next in ticketing — and why it’s at the core of the industry’s evolution.