×Pick Up Conference + Music Passes at Hotel X Toronto May 5 from 4:00PM to 8:00PM and May 6–9 from 8:00AM to 8:00PM
Noreen Hamid is an award-winning, international Creative Producer, Publicity Director, and Artist/Talent Consultant with 10+ years of experience curating and producing experiences, and leading publicity campaigns for music artists, labels, international music award shows, TV series, films, and high-profile events. She also produces television series, music and entertainment news, and special events -- from award shows and red carpets, to album release showcases and art exhibits, and everything in between. After years with MuchMusic, MTV, E!, the Toronto International Film Festival, and much more, Noreen now runs her own boutique agency, creating curated and bespoke services for her international clients utilizing her passion and experience in Production, PR, Strategy and Culture. An expert in Hip-Hop, R&B, Afrobeats, and Pop, she’s worked with several artists, labels, and projects internationally, including Megan Thee Stallion, Young Thug, Mary J. Blige, Anderson Paak, Erykah Badu, Travis Barker, Gunna, Baby Tate, Chika, Charlotte Cardin, Landon Barker, Eric Bellinger, Charlotte Day Wilson, Sam Gellaitry, Def Jam, RCA, Arista, Spotify, 300 Entertainment, Kevin Liles, Live Nation, Soho House Global, Coachella, Red Bull, Soulection, Mastercard, Red Bull Symphonic, Fool’s Gold Records, Jonathan Mannion, Norm Wong, Asha Imuno, Loyal Lobos, Ruby Waters, Justin Nozuka, LAVI$H, RALPH, TOBi, the Oscar-nominated documentary The Cave, and as a consultant on several upcoming series and artists in development. Last month Noreen was invited to curate and speak on an official panel at SXSW 2025, and she was also honoured with a 2024 Billboard Women In Music Award. Before that she was selected as an Innovator in the Music Industry in 2022 by Keychange/PRS for Music in the UK. Noreen also sits on the Board of Directors for Women In Music and Soho House, and she’s been a multi-year Music Mentor for various arts, culture, music, and film organizations in the US, Canada, and UK. She’s been invited to speak on several panels globally, including SXSW (Austin), Reeperbahn Festival (Hamburg), MaMA Music Festival (Paris), OnesToWatch Artist Accelerator Summit (Los Angeles), Universal Music Group’s Asian Heritage Panel (Toronto), several Women in Music Summit (Toronto), and Breakout West (Toronto/Montreal). Noreen's work touches Canada, US, UK, France, UAE, Ghana, Nigeria, India, and beyond.
