Managing the Future: Artists, Brands & the Business Shift

Artist management has transformed dramatically in the age of streaming, social media, and direct-to-fan engagement. This panel explores how the role of the artist manager has evolved from deal broker to brand architect, strategist, and multi-platform operator. Industry veterans and next-gen managers will discuss navigating career development in a fragmented music landscape, balancing creative integrity with commercial opportunity, and the shifting dynamics between artists, labels, and management. Learn how today’s managers are building long-term careers, cultivating global fanbases, and adapting to a rapidly changing industry.