The Future of Sponsorship: Brand + Fan Connections in a New Era Presented by Live Nation Canada

As audiences evolve and fan expectations rise, the sponsorship playbook is being rewritten. This panel brings together top industry voices—including an executive from Live Nation Canada—to explore how brands are investing in music, culture, and live experiences to build deeper, more meaningful relationships with fans. From data-driven strategy to unforgettable brand activations, we’ll break down what’s working, what’s changing, and where the biggest opportunities lie. Whether you're a brand, agency, or industry insider, you’ll walk away with insights into how the smartest partnerships are being built today—and what it takes to truly stand out.