Rachel
MacAdam

Rachel MacAdam is the Vice President of Marketing at SkipTheDishes where she leads a talented team of marketers responsible for brand strategy, creative, customer engagement, digital media, partnerships and full-funnel marketing campaigns for Canada’s homegrown food delivery network. Since joining in 2023, Rachel has made significant contributions to Skip’s growth and evolution, with a focus on championing a best-in-class customer experience to drive acquisition and engagement through powerful brand storytelling, personalized digital experiences, and an enriched customer value proposition through brand offers, partnerships and sponsorships. Prior to Skip, Rachel spent over 20 years with LoyaltyOne. She was the Senior Vice President of Marketing, Rewards and Customer Care, where she grew her leadership scope to 300 team members and played a critical role in building the AIR MILES Reward Program into one of the largest and most recognized loyalty brands in Canada. Rachel is also a passionate supporter and board member of motionball, a national nonprofit that empowers young Canadians to be leaders in their community, raising funds and awareness for Special Olympics through integrated social and sporting events.