Snapchat, Bell Media & Beyond: How Culture Drives the Future of Media

From building the Canadian presence of Snapchat to leading strategic transformation at Bell Media, Matt McGowan has been at the helm of innovation in both tech and media. In this candid keynote, McGowan reflects on his journey after Snapchat, offering a rare look into how his career has evolved from startup culture to executive leadership at one of Canada’s largest media companies. With a focus on the role of culture—in building teams, shaping platforms, and driving consumer connection—McGowan will explore what it takes to lead in rapidly shifting environments, and how his experiences across Google, Snapchat, and now Bell have informed his thinking on what’s next for Canadian media. A must-attend for creators, entrepreneurs, and media professionals navigating change, scale, and storytelling in a hybrid digital world.