With over 37 years as a broadcaster, Troy McCallum understands what sounds good, when it comes to radio. As Program Director of boom 97.3, Toronto, "attention to detail" is a must. Whether it's coaching the on-air team at boom or writing eBlasts, imaging or promos. It's vital that whatever is coming out of the speakers, sounds good and resonates with the audience. Blessed with a seasoned on-air team, promotions department, and music director, there is great pride that comes from hearing the product come to life on air - after all the hard work has been done and listened to a hundred times. boom is a conceptual radio station that prides itself on standing out and celebrating everything it can with its wide range of musical styles and multiple decades of music. For over 10 years, the dedication and passion of the team at boom 973 have helped the station become a ratings success. Troy McCallum is the Program Director of boom 973, Toronto and the Brand and Content Leader of Stingray's Classic Hits stations.
