×Pick Up Conference + Music Passes at Hotel X Toronto May 5 from 4:00PM to 8:00PM and May 6–9 from 8:00AM to 8:00PM
The team behind The Tragically Hip's year-long 40th anniversary campaign. Together, they unpack the strategy and storytelling behind a holistic rollout that blended physical product, documentary storytelling, live activations, and fan-first experiences—bridging generations and celebrating legacy without nostalgia fatigue. A rare look at how iconic catalog can be reimagined with intention, creativity, and care. Jake Gold Ryan Hefford Summer Figueroa Eric Woodruff Fraser Mackenzie Carla DiFelice Felicia Birnbaum Gregg Stewart Shelley Bebalaar
