Steff Eleoff is the Founder and CEO of her eponymous Jewelry brand. Founded in Toronto in 2020, she has garnered worldwide attention for her organic, Liquid metal designs inspired by nature and the world around us. Her designs have been worn by celebrities like Kylie Jenner, featured in print issues of Vogue US, Elle magazine, The Face, Bustle, and many more. She recently partnered with Porsche Global for an amazing collaboration with her liquid designs and a real life Porsche Taycan; displayed as an art installation in Toronto. The cult following she has garnered across TikTok and instagram is undeniable, and what sets her apart is the ability to show her audience, from start to finish, how her pieces are made: sustainably, with recycled material, in her Toronto studio. The transparency and real behind the scenes of running a business, the founder story, and how her team operates on a day to day is what has connected her with her customer base; setting her apart from other jewelry companies.
