Shauna de Cartier founded Six Shooter Records in 2000, a record label and management company who has maintained since inception a steadfast commitment to fostering artistic excellence and to the development of a distinct community Canadian-based artists with international careers. Her award-winning label and management rosters include William Prince, July Talk, Whitehorse, The Dead South, Tanya Tagaq, and many others. Together with her long time business partner, Helen Britton, de Cartier founded and produced The Interstellar Rodeo, a music and wine festival which had a 3-year run in Winnipeg and an 8-year run in Edmonton, headlined by artists such as Beck, Alabama Shakes, Sarah McLachlan, and many more. De Cartier plays an active role in the industry, including a continued participation as an elected board member of the Canadian Independent Music Association. She also serves on the board of the Radio Starmaker Fund. De Cartier is an advocate for artists, independent businesses and fair dealings, and is committed to creating professional opportunities for young industry members - particularly women - and fostering a strong network of like-minded individuals in the industry at large. In 2019, de Cartier was honoured with the Canadian Independent Music Award for Entrepreneurship.