Sarah is a dynamic integrated strategist, business leader, and innovative product creator with expertise in media (including radio and audio), analytics, creative thinking, and communications planning. She has worked across various industries, including telecommunications, retail, automotive, technology, banking, insurance, consumer packaged goods, electronics, and B2B. Sarah was the former President of Media for Dentsu Canada, Chief Strategy Officer for Mindshare, and Vice President of Creative Strategy at Cossette. She is passionate about advocacy, responsible media practices, and advancing diversity, equity, and inclusion. Sarah advocates for collaborative approaches that benefit all stakeholders, particularly in the context of data monetization and AI strategies for publishers and media owners. She has spoken at prestigious institutions and contributed to industry conversations around media ethics, data, and the supply chain. Additionally, Sarah is dedicated to local media, quality journalism, pop culture, and the evolving landscape of radio and audio.
