Pierre Bouvard is Chief Insights Officer for Cumulus Media and Westwood One and leads their Audio Active Group, a media and creative advisory service. The Audio Active Group is a full-service advisory offering national brands media planning recommendations, creative best practices, and measurement services. The Audio Active Group publishes weekly audio case studies and insights on their blog: www.westwoodone.com/blog Previously, Pierre was SVP of Sales for TiVo Research & Analytics, where he led cross-media measurement engagements for Procter & Gamble, Comcast, Turner Broadcasting, and NBCU. As President of Sales and Marketing for Arbitron Inc., Bouvard launched Arbitron'sPortable People Meter (PPM) and created the out-of-home and custom research divisions.
