Max Kerman: Try Hard

Join Max Kerman of Arkells in a candid conversation with Erik Hoffman, President of Live Nation Canada, as they dive into Max’s new book, Try Hard: Creative Work in Progress. Blending personal stories with big-picture perspective, they’ll explore the intersection of effort, creativity, and ambition—what it means to show up, push boundaries, and stay inspired in a constantly evolving industry. From the highs to the hustle, this is a session for artists, dreamers, and anyone chasing something bigger, offering a rare behind-the-scenes look at what it really takes to build a lasting career in music and beyond.