A long-time champion of creative voices who has amplified and supported artists throughout her career, Julie Adam is an award-winning entertainment executive. Appointed President & CEO of Universal Music Canada (UMC) in February 2025, she is known for building culture and leading teams, pairing creativity with business results, and driving revenue through innovation. Prior to joining Universal Music Canada, Adam spent over two decades in media. Her deep passion for music and love of artists and artistry led her to a career in radio, starting as an intern in the music department and ending as President of News & Entertainment overseeing the non-sports radio, television, and podcasting business for Rogers Sports & Media. She further supports the creative community as the Chair of the Board of CARAS (The Canadian Academy of Recording Arts and Sciences), the non-profit organization responsible for The JUNO Awards (Canada’s biggest night in music), the leading music education fund, MusiCounts, and the Canadian Music Hall of Fame. Julie is also the author of the leadership book Imperfectly Kind: Why Kindness is the Must-Have Superpower You Need To Lead.
