John Parikhal is a media expert with global success in helping businesses and individuals to optimize their media regardless of platform - including radio, TV, podcasts, and most forms of digital content and communication. Known as a practical futurist, he helps people and organizations to anticipate change and capitalize on it. His experience includes successfully helping radio stations all the way from North America to Europe and Australia. As a creator and communicator, he created a hit TV show for NBC while writing and launching radio shows around the world. As a marketer and researcher, he has helped clients ranging from Disney to Pepsi, along with hundreds of radio stations. He won the Summit International Gold Medal in Marketing in 2022 and continues to blend futurism, research, and creative imagination to reach the hearts of customers while generating business growth for clients. As a generational expert, he authored "The Baby Boom" which analyzed Boomers' motivators and predicted how their world would unfold. These days, he is heavily involved in helping people and businesses capitalize on the unfolding future of AI in media, marketing, and communications.