Debra Sadowski started her award-winning firm rock-it promotions in 2000 from her parents’ spare bedroom with nothing more than a phone book and a fax machine. In 2025, the agency was acquired by Touchwood PR, where she continues to serve as Senior Consultant with brands such as Peloton, Krispy Kreme, Archive Hospitality and many others. A true innovator within the industry, Debra has appeared as a PR expert on national talk shows and has been featured in numerous publications, including Forbes.com, for her professional success. She has also been honoured with the opportunity to open the Toronto Stock Exchange (TSX) on International Women's Day. Under her leadership, rock-it promotions was shortlisted for PR Agency of the Year by Strategy Magazine; ranked in the inaugural Report on Business list of Canada’s Top Growing Companies by The Globe and Mail; and made history by being the only PR agency to be included in the Canadian Business and Maclean’s Growth 500 list for four years in a row. Debra lives in Toronto with her two beautiful children. You can find her on IG @rockitdeb.
