×Pick Up Conference + Music Passes at Hotel X Toronto May 5 from 4:00PM to 8:00PM and May 6–9 from 8:00AM to 8:00PM

Darren Pereira

Darren Pereira

Darren Pereira is a creative connector weaving music, tech, and storytelling together. As founder of Rollagram and A&R for brands, he helps lead booking agency letmeplay.xyz, and keeps Canada’s creative scene buzzing with projects in music, cannabis and voiceAI. Darren’s known for sparking collaborations between artists, launching green tech pilots, and bringing creative writing to life in the fashion world. Whether he’s curating panels or inventing new brand experiences, Darren champions inclusive spaces and helps people unlock what makes them unique.


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