In this dynamic panel, leading Canadian social media creators from Viral Nation, the world’s largest roster of content creators, and top industry executives will explore the exciting collaboration between digital influencers and traditional media. Learn how social media stars are now headlining major TV and film projects, developing original IP, and transforming the entertainment landscape. This conversation will dive into how these two worlds are merging to spark innovation, expand audiences, capture changing ad dollars, and shape the future of storytelling. Join us for an insightful discussion on how creators and mainstream media are forging new paths together and redefining the entertainment industry.