As Canada’s live music landscape evolves, Hamilton is stepping into the spotlight. With a brand-new state-of-the-art arena on the way, led by global venue powerhouse Oak View Group (OVG), the city is poised to become a key stop on the international touring map. This panel will explore how OVG’s investment is reshaping Hamilton’s cultural and economic future — and what it means for artists, promoters, fans, and the broader Canadian music ecosystem. From routing opportunities and venue innovation to city branding and community impact, discover how Hamilton is tuning up for its global moment.