In an era where access is everything, premium experiences are no longer just about great seats—they’re about storytelling, exclusivity, and emotional connection. This powerhouse panel brings together Sasha Saladziak (Live Nation Canada), Corrado Vivilecchia (MLSE), and Billy Cranney (OVG) to unpack how customized hospitality and curated events are redefining the music landscape. From ultra-exclusive artist meetups to immersive brand takeovers and once-in-a-lifetime fan journeys, these industry leaders will share how they’re designing elevated moments that resonate with high-value guests, VIPs, and global brands alike.