Shereen
Sheriff

Red (formerly known as Lil’ Red) has built a dynamic career spanning over 20 years in Canada’s entertainment industry. A well-known radio personality in Toronto, she began her journey on the city’s first Black radio station, Flow 93.5, home to Toronto’s Hip Hop and R&B community. Red later expanded her reach to the West Coast, working with KiSS/Sonic FM (Rogers Radio) in Vancouver. Her voice became a staple across syndicated shows in the region as she honed her craft. Returning to Toronto marked a full-circle moment, where she rejoined the airwaves on G 98.7 FM and Flow 98.7 FM, hosting the energetic and impactful "Red in the Morning" show. Her motto—blurring the lines between love, work, and play—is embodied in every interview she conducts. Whether she’s speaking with Kanye West, Rihanna, or a local community leader, Red brings an authenticity and relatability that makes her feel like the friend next door. In 2018, Red entered the podcast space with The Red Print Podcast, a raw and empowering platform for single mothers. A relaunch is on the horizon—so stay tuned.