×Pick Up Conference + Music Passes at Hotel X Toronto May 5 from 4:00PM to 8:00PM and May 6–9 from 8:00AM to 8:00PM
Sarah has been in radio most of her life. She started in her hometown of Chatham and for the past 25 years has worked throughout Ontario with stops in Niagara, Ottawa, Kitchener, London, Hamilton and Toronto. Sarah started in Promotions and then spent 15 years as Program Director, Format Captain and Regional Director. In 2017 Sarah became the first female Program Director for Toronto's #1 Radio Station CHUM 104.5. In 2021 Sarah was appointed Director of Radio Content, iHeartRadio and Orbyt Media for Bell Media with a focus on the evolution of audio strategy, national brands and content and talent development. Sarah is the Vice Chair for FACTOR, a recent member of the Audio Executive Committee for Numeris, co-chair of the Program Advisory Committee for the Radio, TV and Film program at Niagara College, an avid mentor and past winner of CMW Program Director of the Year awards and was recently honoured to be part of the inaugural Billboard Canada Power Players and Women in Music.
