Paul Riismandel is President of audio-first market research firm Signal Hill Insights. Paul has been researching and sharing why and how podcast advertising works since the dawn of the industry. He joined Midroll Media, one of the first podcast ad companies, in its first year of operation, educating the ad community about the unique value of podcasts. As Senior Director of Insights at Stitcher, Paul built a podcast ad effectiveness strategy, reporting on hundreds of campaigns, sharing those insights with the industry. Today he leads Signal Hill Insights as a leader in audio-centric audience and ad effectiveness research. Paul can't get away from audio even in his spare time – he's a volunteer community radio DJ and an avid vinyl enthusiast.
