Dr. Rhonda McEwen is the 14th President and Vice-Chancellor of Victoria University in the University of Toronto; Canada Research Chair in Tactile Interfaces, Communication and Cognition; a Professor of Emerging Media & Communication; and a faculty member at the Institute of Communication, Culture, Information & Technology. With an MBA in IT, an MSc in Telecommunications, and a Ph.D. in Information, Dr. McEwen combines communication studies, and applied and behavioral sciences to examine the social and cognitive effects of technologies. Her pioneering approach to communication research employs experimental techniques, eye tracking, observations, sensor data, and interviews to investigate Human-Machine Communication. Dr. McEwen has worked with and researched digital communications media for over 20 years, both in companies providing services, and in management consulting to those companies.