Bobby Carter is an award-winning creative leader, DJ, and cultural ambassador. He serves as host and series producer of NPR's Tiny Desk, leading the team's creative vision, direction, and curation across all divisions and platforms. His work has ushered in the media organization's youngest and most diverse audience, averaging 60 million views per month. Since joining the team in 2014, Bobby's creative strategy has been at the intersection of music, storytelling, technology, and engagement, forging partnerships with HBO, Amazon, and Google. Bobby has produced the most viewed Tiny Desk concerts on NPR Music's YouTube channel accumulating more than 700 million views, including viral moments from Usher, Juvenile, Mac Miller, Anderson .Paak, Sesame Street, Chaka Khan, and Justin Timberlake. He turned a modest celebration of Black History Month into a cross-cultural event combining music, film, photojournalism, and commentary. Carter leveraged this blueprint to pull new teams together to bring a multi-dimensional, multi-continent, multi-platform celebration of Black Music Month, LatinX Heritage Month, Asian American/Pacific Islander Month, and Indigenous People Month. Bobby was born and raised in St. Louis, Missouri, and is a proud graduate of Jackson State University.
