In a live music landscape defined by seismic shifts—from a challenging macroeconomic environment to evolving audience expectations and shifting policy dynamics—success requires more than a good lineup. It demands 360-degree innovation. Join Fever, the multi-unicorn startup powering some of the world’s most resonant cultural experiences, for a keynote presentation that unpacks how technology, data, and creative collaboration are transforming the business of music live events. Most specifically, we’ll explore how it uses a 360-degree approach to drive durability for the live music sector in a way that cuts through the noise and creates real demand.