Barb McKergow is the Senior Vice President of Advertising at Corus Entertainment, where she is responsible for leading the television, radio, digital, and branded content teams Nationwide. Barb also oversees Corus' social digital agency, client insights and research teams as well as the sales support and revenue management departments. During Barb's tenure with the company, she has played a key role in transforming the sales team, modernizing it to deliver on the Total Corus Audience. Under Barb's leadership, her teams create strategic and client-focused opportunities, while reducing silos and instilling collaboration, to produce boundary-breaking marketing activations with optimum business outcomes. Barb currently sits on many industry boards including Numeris and ThinkTV. She holds a Bachelor of Arts Degree from the University of Western Ontario.
