Abbey has had a hand in shaping pivotal pop culture milestones spanning multiple generations during his expansive career. He oversaw programming at MTV during its heyday, was recruited as one of the founding executives at Madonna's Maverick Records, credited with launching the global marketing plan for Alanis, Candelbox and of course label owner, Madonna. He then led the resurgence of MCA/ Universal Records. His stewardship in the establishment of Disney's Hollywood Records as the teen and tween leader for a decade recognized Abbey as an innovator in driving synergies between artists and the appropriate media platforms to maximize their reach and connection with established and potential fans! A skilled student of consumer behavior and marketing, with a keen aptitude for psychographic and demographic brand positioning, Abbey was instrumental under his stewardship in the establishment of Disney's Hollywood Records as the teen and tween leader for a decade recognized Abbey as an innovator in driving synergies between artists and the appropriate media platform
